AI is transforming everything from personalized shopping to viral holiday campaigns. Coca-Cola’s latest Christmas ads show just how powerful generative AI can be — creating custom, region-specific stories at scale. But as IT professionals know, with great AI power comes the need for strong security awareness.
Learn what Coca-Cola is doing below!

Coca-Cola is doubling down on using artificial intelligence this holiday season, saying ‘the genie is out of the bottle’ when it comes to using AI in its Christmas advertisements.

The drinks giant is embracing generative technology to create festive campaigns that mix traditional magic with futuristic creativity.

After testing AI in last year’s holiday push, the fizzy drink brand is going all in for 2025, using machine learning to craft personalized Christmas stories, animations, and images using a plethora of different animals.

The brand says it’s a ‘new era of storytelling’ and it’s here to stay.

AI’ll be home for Christmas

Now Halloween is over, it is time for the Christmas season, and with that comes the premiere of different companies’ legendary Christmas commercials.

Nothing says the Holidays are Coming quite like the annual Coca-Cola ads starring the Coca-Cola truck, especially as the brand is synonymous with Santa’s red suit.

However, this year, the soda company’s latest campaign builds on its ‘Create Real Magic’ tech platform, which lets fans generate custom artwork with Coke’s assets through AI tools.

This year, Coca-Cola has scaled the concept globally, using AI to produce regional versions of its famous Christmas ads that reflect local traditions and characters.

From Santa’s sleigh powered by reindeer in Finland to drone-delivered bottles in Tokyo, every market gets a unique, AI-curated story.

The soda giant says this approach allows ‘billions of possible creative combinations’, giving its holiday marketing a futuristic twist while keeping the festive nostalgia alive.

Social media had other thoughts on the use of artificial intelligence: one viewer wrote, “Real magic is when you hire an actual artist with a soul.”

Another joked, “Wow, that was a great ad! I just ordered a whole crate of Pepsi.”

The internet might be divided, but the buzz is undeniable, and Coca-Cola’s bet on AI seems to be paying off in pure visibility.

Coca-Cola is betting on artificial intelligence advertisements

Executives at Coke say artificial intelligence has become an ‘essential creative partner’ rather than a gimmick.

The company believes generative tools are revolutionising advertising, allowing campaigns to be faster, more personal, and more interactive.

Industry experts agree that the move could reshape how global brands approach storytelling, blending human emotion with algorithmic precision.

As Coke puts it, “The genie is out of the bottle, and it’s wearing a Santa hat.”

Coke article adapted from here